Hello!
I am an enthusiastic brand advocate, as I firmly believe in strategic branding as the key ingredient in any company’s success.
My 20+ years of experience as a creative strategist confirm that a company—and all types of endeavors, can significantly benefit from understanding its purpose and communicating it authentically and meaningfully. I have been fortunate to help brands of all sizes, local and worldwide, tell their visual story to their internal and external audiences.
My attitude is can-do. I believe in the power of inspiring mission-driven teams to build on successful results and a culture of empathy and kindness.
Born and raised in Lima, Peru, I grew up in an environment of diversity. I love to discover new realities and learn from them. Spanish is my native tongue, and I am fluent in English and French. I can communicate in Italian and Portuguese. Additionally, I am learning Arabic.
I live in Washington, DC, and work at the International Monetary Fund—guiding their branding efforts.
My motto
I love challenges and I believe there is a smart solution to even the most complex (and seemingly hopeless) project.
Why working with me?
Strategic approach + top-notch results
Each creative project should embody its own unique personality. From a creative strategic approach, I define the concept and creative direction that will shape the essence of every project. I constantly search for ways to achieve maximum impact to deliver measurable results.
“Felipe Leon is one of the most talented creative leaders and designers I’ve ever met. He participated in a $50 million+ project I was managing and offered tremendous value through critical thinking, generating ideas of design product that I would have never asked for as his internal customer. He truly understood our needs and offered creative output that consistently exceeded expectations. ”
Managing Director
Burson-Marsteller
Industries for which I have provided my expertise:
Architecture
- American Institute of Architects
Automotive
- Ford
- National Automobile Dealers Association
Beverages
- The Coca-Cola Company
- ZeroWater
Human Rights & Research
- Organization of American States
- Paralyzed Veterans of America
- United Nations
Delivery Services
- FedEx
Education
- Alliance Française—Lima, Peru
- National Geographic
- Smithsonian National Museum of Natural History
Energy
- Cabot Oil & Gas Corporation
- Dominion Energy
- SASOL
- Shell
Health and Well-Being
- American Academy of Family Physicians Foundation
- American Osteopathic Association
- Colgate
- Perinatal Nutrition Working Group
Finance
- Bank of America
- Consumer Bankers Association
- Ginnie Mae
- Inter-American Development Bank
- Inter-American Investment Corporation
- International Monetary Fund
- Merrill Lynch
Food
- Hormel
- McDonald's
Hospitality
- American Hotel & Lodging Association
- Marriott International
Jewelry
- Neil Lane
Marketing & Experience Design
- 360 Live Media
- American Society of Association Executives
- Data & Marketing Association
Non-Profit
- EverybodyWins! DC
Strategy & Consulting
- Accenture
- Penn Schoen and Berland
Paints
- Benjamin Moore Paints
Pharmaceuticals
- AMGEN
- Bristol-Myers Squibb
- Novartis
- Sanofi
Political
- George W. Bush Presidential Center
- International Republican Institute
Public Relations
- Burson-Marsteller
Real Estate & Property
- American Land Title Association
- National Association of Realtors
Security & Defense
- Raytheon
- The Chertoff Group
Sports Performance Equipment
- Oakley
Technology and Product Innovation
- Association for Unmanned Vehicle Systems International
- DOW
- HP
- Intel
- Medtronic
- Microsoft
- SAP
Telecommunications
- HTC
Travel and Tourism
- Destination DC
US Government
- Bureau of Engraving and Printing